What is a Webmaster?

Definition of a Web Administration Professional – A Web Pro

The webmaster performs a wide variety of roles ranging from a web designer to a system administrator assuming responsibility for web architecture.

It is difficult to unambiguously define who a webmaster is and what the specific roles of a webmaster are. The nature of work of a webmaster varies from employer to employer although there are quite a few areas of job function that are either identical or at least similar.

A Webmaster is a curious and wide-ranging designation indicating anything from a programmer to a creative web designer to a senior web administration professional.

Basic tasks of a webmaster

There are certain basic job functions that are common to most webmasters like:

  • Designing and maintaining of websites
  • Mediates between web authors and system administrators
  • Ensures HTML validity and link facility
  • Assumes editorial responsibility for nature and quality of content
  • Optimizes web navigability and web architecture
  • Devise and install tools to create web content and check the consistency
  • Liaise with graphic artists and oversee the web design team
  • Control the information base of a site and to organize large amounts of hypertext
  • Create and maintain a house style

As is known to many, in the beginning, the designing website was too complex and it had to be done from scratch using HyperText Markup Language (HTML). Since then there has been rapid advancement in web technology and now convenient HTML editors and Web-creation interfaces are available for anyone to become a webmaster.

Further, Point-and-click ‘what you see is what you get’ (WYSIWYG) programs are so user-friendly that they do all the coding and all the user has to do is to indicate the design.

As regards personal website, the individual owning the domain also becomes the webmaster. Small businesses often employ someone in-house to be the webmaster or engage a freelancer. Large corporations permanently outsource web management for design and functionality.

Pre-requisites for the Webmaster Position

A successful webmaster must possess a fair degree of natural and creative intelligence, aptitude for web technology, familiarity with W3C work, adequate web design and development experience and basic knowledge of Perl, UNIX, HTML, CGI, JavaScript.

The ability to work both independently and as a team member is a basic requirement. The webmaster should be familiar with the server to set up required configurations. The ultimate responsibility of a webmaster is to ensure that the site is user-friendly and visitors can access the available resources with ease.

The true success of a webmaster lies in constructing, running, updating and maintaining a website in a manner that will appeal to visitors and provide them easy access to what they want. Apart from regular webmasters, entrepreneurial webmasters are very much sought-after by companies that require totally unique websites with design styles reflective of the company’s products and services.…

Use Blogs for Market Awareness

Blogging Is Here to Stay and Provides Word-of-mouth Marketing

Person-to-person marketing has been shown to be one of the most effective forms of marketing available. Blogs and blogging create “buzz”.

Word-of-mouth marketing is a great tool for creating “buzz”. It is far easier to believe a real person than a contrived advertisement! One of the greatest changes in the last 10 years has been the creation of a “blogosphere” – where word-of-mouth by individuals is readily accessible and prolific.

Here are some ways you can use the blogosphere, and word-of-mouth marketing, in your marketing efforts:

1) Create Your Own Corporate or Product Blog Many high-tech companies are doing this quite successfully, and their customers watch their blogs for information regarding new product launches or added features. Check out the Microsoft and Apple blogs!

2) Hire Evangelists “Evangelists” are extensions of your marketing team who can either comment on popular blogs for you or write to popular bloggers and ask them to feature your product or service on their blog. An Evangelist can be paid by the hour, or by the comment or post.

3) Use a Paid Blogging Service Although blog sites such as Techcrunch have publically criticized paid blogging services as degrading the integrity of the blog, the fact is that marketers have paid for product endorsements for many years without incident. These services bring together bloggers looking to monetize their blog with advertisers looking for endorsements. As long as the blogger somehow discloses to his or her audience that the post is paid, there should be no integrity issues. Two of the most popular sites to use are www.payperpost.com and www.smorty.com.

4) Comment on Blog Sites for Related Topics One word of caution on this, it is very important to make sure that you comment on RELEVANT blogs, and keep the comments relevant to the topic at hand. There is a lot of blog spam, and you don’t want to be flagged as a spammer or removed by a spam removal tool. If you keep it relevant and make sure that your comment is well written, this is a good way to get some recognition and even an ongoing discussion.

5) Advertise on Popular Blogs You can create an ad and either approach the blog site directly or go through an affiliate program where affiliates get paid a percentage commission per sale. The most popular affiliate company is Commission Junction.

Blogging and the blogosphere have created an entirely new form of media, and one that provides many opportunities for the astute marketer! These are only some of the ways to use blogs and blogging as a tool but present a good start.…

SEO Keywords, Search Engines Indexing & Ranking

Increasing Page Rank – Do it Yourself SEO Search Engine Optimization

Increasing a site’s page rank and making it appear in top-ranked search results is something performed by experts. With a limited budget, a novice can achieve results.

If one is starting out and wishes to make their web site appear in the top search engine rankings, it’s best to depend upon an expert to enhance web site visibility via search engine optimization (SEO). If search engines have never indexed the site it’s like a book sitting in a darkened library warehouse ignored by readers. If one lacks a budget to pay a professional to perform the SEO, it’s still possible for a beginner to gain at least, some visibility with potential visitors to the site.

Professional SEO Services

Running a business is difficult enough without having to learn all about internet marketing techniques. It’s generally more practical to let professionals handle this task. Typically, professional search engine optimization services vary in price from a low of perhaps $40-$50 monthly to over $1,000 per month.

Certain questions do arise. How would someone who is a neophyte in the world of SEO determine which firm is capable and which is not? In other words, how can a web owner determine who they should trust or not? Obviously, the easy answer is to check references and possibly speak with a few. Second, is the firm active in terms of articles they write to determine if they are out in the public domain and are respected by theirs. Third, are they relying solely on SEO or do they also embrace other media: social networks, blogging, inbound links, etc.? If the firm provides a wide range of services, it may be worth working with a single stop shop.

The budgetary calculus has to be made: what is the value of that which is sold and the likelihood of business acquired on a per sale basis vs. the monthly marketing expenditure. In some case, it may not be worth the expense. Of course, there are many cases where the online merchant just lacks the necessary funds to effectively market products utilizing an outside SEO service.

Going it Alone in the World of SEO

If the decision has been made to optimize a web site without paying for professional services, then there are several things that need to be addressed. The web site name should have been chosen with keywords built into the web site title. Assuming that the name was chosen judiciously with this in mind, what areas should then be addressed? The following are typical areas to consider:

  1. Page Titles
  2. Keyword Meta tags
  3. Meta tag name description
  4. Image Alternate Text
  5. Search Engine Robot tags

Placement of Keywords and Meta Tags

There are software SEO and SEO Programs that probably would insert the appropriate meta tag and keywords in the right places on the web page. Most web authoring software programs will also allow a user to manually insert the tags. Much of it is common sense, in that on a page one can merely insert the title. description etc and it will look similar to the following: The title on every page should have appropriate keywords that the search engines will find and index accordingly. In the area called the description, one will see the following

Next Steps Beyond SEO

If a web site owner is interested in checking a site for the individual use of keywords in page ranking there are a few sites which typically do an excellent job of helping a web designer or site owner check a site for a variety of metrics.

A web site owner/designer in today’s world then has to look at blogging, inbound links, article writing etc. There are many areas that can help, such as Off Page SEO, or the use of social networking sites such as Twitter, Linkedin, and Facebook which are newer concepts and approaches. Nevertheless, the first approach should always be to optimize one’s site as much as possible. One of the key advantages is that there typically is no out of pocket costs associated with these activities.

The marketing of a web site begins at how Google and Bing and any other search engines index the site with respect to the internal keywords and structure of the site. This will be the first step and the other approaches such as utilizing Linkedin, Facebook, or “buying keywords” through Google Adwords or other search engines and the inbound link should follow affording the site to gain as much exposure as possible. In basic terms, it’s like any business: the more places that potential customers can find a site of interest; the more likely they will be to visit that site.…

E-Business is much more than E-Commerce

E-business involves using the power of electronics for all aspects of business while e-commerce is more about enabling transactions online.

Exploiting the power of electronics for doing business is much more than online shops and payments, or search engine optimization or email marketing. It is about using modern communications for doing business better, improving efficiency and saving money in the process, as well as selling more. Every aspect of the business from marketing through procurement and production to distribution, sales, and fulfillment has been transformed by modern communication technologies.

Business to Business and Business to Consumer

When we think of e-business most of us tend to think about business to consumer web businesses with company web sites, search engine marketing, online stores, and online payments. Business to business operations such as CRM and SCM actually had benefited far more from modern communications technology. Businesses have been able to understand customer behavior patterns, follow up prospective customers and deliver customer service much more effectively using modern CRM software. And with modern SCM applications, they have been able to integrate supplier deliveries with their own production schedules thus minimizing inventories and costs.

Another major area that has benefited is content management systems or CMS. A great deal of data is generated by large businesses. Analysis of this data can provide business intelligence and insights that lead to informed business decisions. Modern communications technology has made it possible to centralize data content storage, and the latest data warehousing and mining applications have made it possible to generate timely decision support information from the vast amounts of content stored.

B2C (business-to-consumer) transactions have also benefited in a major way from the application of electronics. Businesses can sell to the entire world without having to set up marketing establishments in all places. And consumers can compare prices from different sellers before making buying decisions. Comparison websites that compare offers from different sellers are among the most popular websites.

Internet Business Models and Functionalities

As mentioned above, e-business improved customer relationship and supply chain management functions beyond recognition, and enabled small businesses to sell to world markets at affordable costs. Comparatively simple operations like search engine optimization of Web pages and PPC campaigns such as Google AdWords replaced creating a worldwide marketing setup. And practices like email marketing, sending out electronic newsletters and using affiliate networks helped them achieve sales volumes.

Completely new business models such as those pioneered by Google, eBay and Amazon appeared on the scene.

Other areas where modern technology helped businesses include:

  • Researching competition by surfing the Web
  • Researching ideas for new products
  • Researching new sources for the supplies they need
  • Simplifying dealings with government through e-filing of documents and e-payment of taxes
  • Simplifying and improving business processes, say by using the facility to store documents online to make them accessible from anywhere

Web 2.0 and social media are transforming the scenario even further. Few marketers have a clear idea of how to exploit the new media that reaches billions of persons.

E-Business

E-business is more than e-commerce, i.e. online shops and payments. Business-to-business relationships with customers and suppliers have been completely transformed by modern communication technology. Small businesses have found a new way to grow fast at little cost. And the scenario is still changing fast with few businesses having a clear idea of how to function effectively in the new world of social media that reaches an audience numbered in the billions.

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Top 3 Internet Marketing Techniques for Targeted Traffic

A summary of the three most popular internet marketing techniques. These techniques include search engine optimization (SEO), article marketing, and PPC.

If there is one question to which most online marketers would like an answer, it’s “How can I get more visitors to my website?” There are actually many different answers to this question. Some webmasters and bloggers prefer “bum marketing” methods, such as article marketing and link-building. However, both of these methods require a great deal of time and effort. Those who want targeted traffic ASAP will either have to create the most viral-worthy content EVER or invest in a pay per click campaign.

With that said, here is an overview of some of the best marketing campaigns for acquiring targeted website traffic:

Search Engine Optimization Campaigns

Also known as “SEO,” search engine optimization means to set up a web page in a way that makes it search engine “friendly.” Certain techniques are used, such as strategic keyword placement, regular updating with unique content, cross-linking between pages, and incorporating other elements that can help enhance exposure to a website in the search engines.

After all, most internet users use Google, Yahoo!, and Bing to obtain information, therefore optimizing a website for such search engines is an effective means of getting traffic. However, it’s important to only stick with “white hat” SEO as opposed to “black hat,” as the latter will only result in the site or blog getting banned.

Article Marketing

Writing original, quality content and having it published in article directories is an excellent way to attract targeted traffic. It’s also a form of “offsite” SEO. Article directories rank highly in Google; therefore articles sometimes have better rankings than the websites for which they are written.

Articles are especially effective when they include keywords, just as long as the keyword percentage is less than 2%. Google will ban content that consists of “keyword stuffing.” Keywords must appear throughout the article as naturally as possible. Although it’s important to submit new articles on a regular basis, an emphasis needs to be placed on quality more so than quantity.

Pay Per Click Advertising

PPC advertising campaigns cost money. However, they can be very helpful and advantageous if utilized wisely. Search engines give top positions to the highest bidders; thus, if webmasters are willing to invest in ads, PPC advertising is the best option. Moreover, the more clicks a website receives, the higher it is ranked!

The great thing about PPC advertising is that, as long as it is done correctly, it brings in targeted traffic! Each and every person who visits a site through a PPC ad has a genuine interest in the niche. Needless to say, this type of campaign generates awareness and increases the potential for sales!

These are just a few examples of how a webmaster or blogger can advertise his or her website in order to receive targeted traffic. Other methods include social media marketing, list building, link building, newsletter marketing, and banner advertising. Different methods work best for different site owners and bloggers. Consistency and persistence are the keys to success.