A summary of the three most popular internet marketing techniques. These techniques include search engine optimization (SEO), article marketing, and PPC.
If there is one question to which most online marketers would like an answer, it’s “How can I get more visitors to my website?” There are actually many different answers to this question. Some webmasters and bloggers prefer “bum marketing” methods, such as article marketing and link-building. However, both of these methods require a great deal of time and effort. Those who want targeted traffic ASAP will either have to create the most viral-worthy content EVER or invest in a pay per click campaign.
With that said, here is an overview of some of the best marketing campaigns for acquiring targeted website traffic:
Search Engine Optimization Campaigns
Also known as “SEO,” search engine optimization means to set up a web page in a way that makes it search engine “friendly.” Certain techniques are used, such as strategic keyword placement, regular updating with unique content, cross-linking between pages, and incorporating other elements that can help enhance exposure to a website in the search engines.
After all, most internet users use Google, Yahoo!, and Bing to obtain information, therefore optimizing a website for such search engines is an effective means of getting traffic. However, it’s important to only stick with “white hat” SEO as opposed to “black hat,” as the latter will only result in the site or blog getting banned.
Writing original, quality content and having it published in article directories is an excellent way to attract targeted traffic. It’s also a form of “offsite” SEO. Article directories rank highly in Google; therefore articles sometimes have better rankings than the websites for which they are written.
Articles are especially effective when they include keywords, just as long as the keyword percentage is less than 2%. Google will ban content that consists of “keyword stuffing.” Keywords must appear throughout the article as naturally as possible. Although it’s important to submit new articles on a regular basis, an emphasis needs to be placed on quality more so than quantity.
Pay Per Click Advertising
PPC advertising campaigns cost money. However, they can be very helpful and advantageous if utilized wisely. Search engines give top positions to the highest bidders; thus, if webmasters are willing to invest in ads, PPC advertising is the best option. Moreover, the more clicks a website receives, the higher it is ranked!
The great thing about PPC advertising is that, as long as it is done correctly, it brings in targeted traffic! Each and every person who visits a site through a PPC ad has a genuine interest in the niche. Needless to say, this type of campaign generates awareness and increases the potential for sales!
These are just a few examples of how a webmaster or blogger can advertise his or her website in order to receive targeted traffic. Other methods include social media marketing, list building, link building, newsletter marketing, and banner advertising. Different methods work best for different site owners and bloggers. Consistency and persistence are the keys to success.